The story
Waihi Farm Services opened in Waihi in the 1980s as the local farm and industrial specialist. It changed hands a few times over the decades, through Bob, then Phil and Jane, then Rose and Steve. Zach and Christine bought the business in 2022. Anthony and Monique joined as owners in 2024, and we rebranded as TW Farm and Electrical at the same time.
In early 2025 we opened our second branch in Kopu after acquiring Thames Farm and Industrial, a business with its own long history in the Thames region.
The electrical side started under Rose and Steve and has kept growing under Zach, Anthony, Monique and Christine. The pump side grew alongside the work. Lifestyle blocks, rural pump replacements, dairy farms, town water filtration for households on tank or bore. By the late 2010s we were the master Davey dealer for the wider region.
Since 2022 the team has more than doubled, from 5 staff to 18 across the two branches.
Pump Stuff is the online side of that. Built so anyone in New Zealand can buy the same gear we install, with the same advice we give our local customers on site.
Two real NZ stores
Open 8am-5pm weekdays for instore collection
Open 8am-3pm weekdays for instore collection
What we sell
House pumps, bore pumps, submersibles, surface and pressure pumps, whole house filtration, UV systems, fittings and the small stuff that ties an install together.
Or get us on site
If you are in our service area and you would rather have us install, TWFE still runs full pump installation and on-site service through the same team. See Service and Installation for what we cover and how to book.
We will travel outside our service area for larger one off projects.
Our Girl Jodie
You would have seen her on our website by now, Jodie is our mascot.
Ben at Pablo Creative Created our awesome logo and a few years ago drew her when we asked for a t-shirt concept, and she stuck.
She rides on the back of every uniform now, paired with the line she gave us: Straight quality. No bull. Her name came from one of the owners' sons. When asked what to call her, he said Jodie, and that was that. She has lived on T-shirts, under 15 rugby jerseys, clocks, stickers, signs and even chilly bins.
Farmers are at the heart of the trades side of our business, so a cow as a mascot felt about right.